It was a typical night at Yankee Stadium. CC Sabathia was in the process of earning the win and "God Bless America" was being played to a crowd of 40,194 fans.
Mike, Emilio, Louis and Kevin -- your average quartet of local hardcore Bombers fans -- stood on the concourse right outside the team's museum and remained standing after that seventh-inning stretch.
They had work to do, questions to answer, bucks to win.
Those four fans were impromptu participants in the latest episode of the new MLB.com game show "Bucks on the Pond". They spent the bottom half of that inning answering trivia questions for prize money in unison with the excitement that was happening out on the field.
"Bucks on the Pond" is hosted by Jeremy Brisiel as an exclusive new content initiative from MLB.com, and you might be a part of it when you least expect it. Fans at the ballpark interact with MLB.com's studio through the magic of technology in conjunction with game action inside. The four Yankees fans were almost as fun to watch as the game itself.
"You know, your friend is carrying the team," Brisiel said of Emilio, from Brooklyn.
"That's why we brought him. We knew," said Louis from the Bronx.
"He's our designated hitter," added Kevin from "the boogie-down Bronx."
Then Emilio, who had just won them some bucks with a correct answer, cracked: "I'm the one with the high school diploma."
"You guys are a perfect PSA for why to stay in school," Brisiel said.
There were a lot of laughs. Watch the show to see whether it was also a lot of bucks.
In creating a new experience for fans, MLB.com is giving people a chance to earn bucks while they spend bucks there. Let's say you got up to order a hot dog between innings or you are at one of the souvenir stands on the concourse. Fans are selected randomly on the day the Bucks team is at that park, and suddenly the game is on.
Contestants are asked a trivia question -- general knowledge and baseball -- on each pitch in a half-inning of baseball. Get the question correct and earn some bucks. Get the question wrong and it's a strike. Three strikes and you're out.
The questions' difficulty and value increase with the outs in the on-field action: $5 easy questions to start, $10 medium-difficulty questions after one out, $20 hard questions after two outs. If the contestant lasts longer than the team at-bat, they win the bucks in their bank.
In addition to the Yankees, teams visited so far include the Orioles, Dodgers, Marlins, Red Sox and Royals. Tentatively coming up are home games for the Astros, Cubs, Mets and White Sox.