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Turn 2 Foundation Overview

During his rookie year in 1996, New York Yankees All-Star shortstop Derek Jeter established the Turn 2 Foundation to promote healthy lifestyles among youth. While sharing a pizza in a Detroit hotel room, Derek announced to his father that he was ready for his own foundation. Then and there, they laid the plans for Turn 2.

The name "Turn 2" is symbolic of the dramatic double play made by infielders during a game. It also represents Derek's wish to promote healthy lifestyles among young people and enable them to "Turn 2" his Foundation for guidance and the much needed help to avoid drugs and alcohol.

MISSION STATEMENT:
Turn 2's mission is to create and support signature programs and activities that motivate young people to turn away from drugs and alcohol and "Turn 2" healthy lifestyles. Through these ventures, the Foundation strives to create outlets that promote and reward academic excellence, leadership development, and positive behavior. Turn 2's goal is to see the children of these programs grow safely and successfully into adulthood and become the leaders of tomorrow.

The Foundation will nurture the children it serves with the cooperation of sponsors, partners, and Turn 2 staff. Their commitment and hands on involvement is vital for success.

The following strategies will be used:

  • Create "signature programs" to guide children each day toward healthy lifestyles while reinforcing the avoidance of drugs and alcohol.
  • Fund organizations that treat and help prevent teenage substance abuse.
  • Host special events as a platform for Derek to personally deliver his message to today's youth.
  • Leverage the integrity and popularity of Derek to raise awareness in children that good choices must be practiced daily.

Due to Derek's close association with West Michigan, Tampa, Fla., and New York City, programs in those areas are of primary concern to the Foundation. Since its launch in December 1996, the Turn 2 Foundation has awarded more than $19 million in grants to promote healthy lifestyles for thousands of youths.

Since its launch in 1996, the Turn 2 Foundation has awarded more than $19 million in grants.

Learn more »

Social Change Project
The Project is an event created to share one of the Foundation's principles with communities. Learn more »

Turn 2 Foundation Dinner
The 18th Annual Turn 2 Foundation Dinner raised more than $1 million for youth initiatives. Learn more »


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